WELCOME TO SPROUT POSITIVITY

During this week's Mid-Atlantic Marketing conference hosted in Washington D.C., a group of Virtual Reality (VR) experts shared their thoughts on the most creative VR experiences they've encountered. They also talked about where this technology is headed in the future and how it will tell deeper and richer stories for future audiences. I was inspired by the panel's examples of how this technology is helping make a positive impact worldwide. VR has been used to manage internati

Although I am pretty bummed I did not see Beyoncé and the Walmart kid perform at Coachella this year, I am still looking forward to all the concert festivities this summer. Not only is this a great opportunity for brands to interact with their target markets, but it is also a great way to raise awareness when it comes to various philanthropic initiatives. When I attended a number of hospitality tents at the Lollapalooza music festival in Chicago and the Panorama music festiva